An unexpected set-up, by Francesco Rota, will accompany you in the renewed world of Desalto to discover products and values. A Salone del Mobile dedicated to novelties and a total blue immersive experience.
An unexpected set-up, by Francesco Rota, will accompany you in the
renewed world of Desalto to discover products and values. A Salone del
Mobile dedicated to novelties and a total blue immersive experience.
18th - 23rd April 2023
Salone del Mobile - Milano
Hall 05 - Stand C12
THE
BLUE CHAPTER
Desalto chooses the dynamism of blue to tell its story in
this Milan Furniture Fair edition: an immersive and all-encompassing
experience that foreshadows a future full of innovations and changes.
A
strong and high-impact stage presence testifying to a journey that sees
Desalto embark on a journey that will lead it to renew and strengthen
its identity and product proposal, under the new art direction of
Francesco Rota. To communicate this particular moment, the company
chooses the blue: a color that in its reflections recalls metal, the
main material of the company’s production and processing, the essence of
its DNA. A decisive, strong and intense message but at the same time
also an invitation to calm, all values that blue brings with it. A
reflective approach that Desalto has decided to adopt today to imagine
and design the path for the coming years, in deliberate antithesis to
the frenzy, albeit seductive, that characterizes our times and dominates
our lives, obscuring the sublime beauty of creative thought.
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