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Desalto Teaser 2023 - Desalto Goes Soft
To communicate the introduction of a new product category, which will be unveiled only at the Salone del Mobile, Desalto has chosen a communication campaign that plays on the concept of "soft."
To communicate the introduction of a new product category, which will be unveiled exclusively at the Salone del Mobile, Desalto has chosen a communication campaign that plays on the concept of softness. The creatives, using various languages, reveal the concept of softness, gentleness, and envelopment with intensity and materiality.
With the design of these new pieces, signed by Francesco Rota, Desalto shapes not only a form but a world of sensations defined by a distinctive and timeless style.
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Metal, a preferred element in Desalto's production, manages to emerge even in this new category, whether as a structural element or detail. The company's metallic essence softens and embraces this new facet.
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